Sr Growth Marketer (f/m/x)

🌟 What we do & why we do it Founded in 2021 in Osnabrück, Germany, doinstruct is on a mission to empower the backbone of our society - the frontline workforce - by making workplaces safer, more compliant, and more efficient. We don’t just improve training; we redefine how industries onboard and upskill their teams. The problem? Outdated, inefficient training methods that fail to meet the needs of the deskless workforce - the 80% of global workers overlooked by traditional learning solutions. We saw the gap and built a seamless, mobile-first platform that makes onboarding, training, and compliance effortless, multilingual, and accessible - anytime, anywhere. At doinstruct, we don’t accept the status quo. We innovate, we challenge, we build. Our vision is bold: Operational excellence for frontline teams starts here. We cut through the noise of clunky, ineffective training with an engaging, user-friendly experience available in 35+ languages - no downloads, no passwords - just instant access to the skills that drive industries forward. 🚀 Join us if you’re ready to build something extraordinary. We’re growing fast and looking for ambitious minds who thrive in a fast-paced, high-impact environment. If you’re passionate about solving big problems, shaping the future of workplace learning, and working alongside a driven team that moves fast and thinks big, doinstruct is where you belong. ___ The role Most growth roles at this level are execution seats: run the campaigns someone else planned, report the numbers, wait for direction. This one isn't that. You'll own performance channels and CRO end-to-end — what we spend, where, and why — and use AI to do the work of a much bigger team. doinstruct builds software that helps organizations train and enable their frontline teams — the people in factories, logistics hubs, construction sites, and manufacturing plants who are hardest to reach with conventional L&D. We're Series A funded, growing fast in Germany, and expanding into the US. The performance foundation exists, but GTM Engineering, the team that will eventually run automation and AI agents across growth, is still being built. You won't just use whatever tooling shows up later; you'll help shape what it needs to do. 🎯 What you'll own Own performance channels (Google Ads, LinkedIn Ads, Meta) end to end: strategy, budget, and the number they produce, working closely with an agency to execute at scale. Run experiments continuously across landing pages, funnels, and forms — always testing something, and documenting it in a way GTM Engineering can build on later. Work daily in AI tools — Claude, Clay, Cursor or Lovable, n8n or Make — to move faster than a traditional performance team. GTM Engineering owns the infrastructure; you're the fluent user who tells them what's worth building next. Turn spend and conversion data into a clear read on what's working, and change course fast when it isn't. Bring a performance lens to our US expansion, and grow your scope as the channels you run prove themselves out. 🙋 Who you are 4-6 years in performance marketing/growth, in B2B SaaS, with real ownership of a budget and a number you were measured against. Hands-on in Google Ads, LinkedIn Ads, and Meta — you've built the campaigns yourself, not just briefed someone else to. A real CRO track record: you run experiments constantly and can talk through what you changed, what moved, and what you learned even when a test didn't go your way. Comfortable in HubSpot, GA4, and Google Tag Manager — you can set up and troubleshoot your own conversion tracking. Already using AI tools daily — Claude, Clay, Cursor or Lovable, n8n or Make — because it's genuinely how you get more done, not an experiment on the side. GTM Engineering owns the infrastructure; you just need to be a sharp user of it. Fluent in German — this is a must, not a nice-to-have. 🤩 What's different here You won't be handed a media plan and a set of guardrails. You'll be handed a budget, a target, and the room to figure out the fastest path there. That includes working closely with an agency — you know these channels well enough to run them yourself, which is what makes that relationship work — and helping define what AI and automation should take over as GTM Engineering builds it, rather than waiting for a finished system. 🚀 Why doinstruct Series A funded, 400+ customers, under 2% churn — growth here compounds on top of a product people actually keep. We're moving AI-first as a co