Senior Marketing Systems and Automation Manager

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: San Francisco, Austin, OR NYC About the role Cloudflare's Digital Marketing team is building a unified, signal-driven demand engine. It recognizes accounts at the web edge, acts on real-time intent, and turns anonymous traffic into high-velocity pipeline. That engine is only as strong as the systems underneath it, and those systems need an owner. We're hiring a Senior Marketing Systems and Automation Manager to be that owner. The heart of this role is running and governing marketing operations as they exist today: the intake queue, campaign operations, and lead flow that keeps demand generation moving, while steadily replacing the manual parts with automation. You have to understand the operation deeply, because you will both run it and decide what to automate. The systems architecture underneath is a real and important part of the job, and you will own and shape it in partnership with Engineering and Digital Marketing leaders, but your day-to-day is operating, governing, and automating the engine. The through-line is an idea we care about a great deal. We want automation that creates global consistency without gates. Picture one standard way of working that every team can trust, with enough flexibility built in that a team in another region, or a specialist with a particular use case, can apply it to their own needs without breaking the standard. Getting that balance right is the heart of this job. You'll turn a stack that runs today as a manual service function into an orchestrated engine, with Cloudflare's internal orchestration platform (Cloudflare OS) as the central system. You'll report directly to the Senior Director of Digital Marketing and lead a distributed contractor bench that spans architecture, development, and execution. You'll also be the senior counterpart to our BizApps, IT, Engineering, and Business Intelligence partners, and the single point of accountability for how marketing's systems are run, integrated, automated, and governed. The person we're looking for respects the old world and is energized to build the new one. If you can run the operation that exists while designing the automation that replaces its manual parts, we want to talk to you. What you'll do Run the marketing operations engine Own the day-to-day operation that keeps demand generation moving: the intake queue, campaign operations, lead flow, and provisioning. Direct a distributed contractor bench spanning lifecycle architecture, development, and execution, setting priorities, scope, and the quality bar. Keep the lights on with rigor while you steadily automate the parts that don't need a human, so nothing degrades during the transition. Own governance and the systems standard Own data governance and the standards that keep the stack coherent globally: taxonomy, naming, integration patterns, and access. Own the lead scoring, lifecycle, and attribution model as a documented, version-controlled sou