Senior Manager, Digital Native UKI

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Sr Sales Manager Digital Native About the Department Account Executives, Business Development Representatives, Solution Engineers, Customer Success, and Sales Operations all work together to help our customers adopt Cloudflare and create great Internet-enabled experiences. The sales team at Cloudflare helps customers solve real technical challenges while driving the revenue growth that enables the company to provide free services to millions in our community. The role: Our sales team has been expanding its focus on the digital-native economy, helping high-growth, developer-driven companies scale their businesses securely and efficiently. Cloudflare has accelerated its adoption among technology-first organizations, and this team will continue that momentum with an emphasis on speed, customer value, and long-term growth. As the Sales Manager, you will lead our UKI Digital Native sales team. We are seeking a highly experienced and talented Sales Leader with a proven track record of selling to digital-native companies, developers, start-ups and high-growth technology firms. Your role will be pivotal in managing and growing this segment, with overall responsibility for revenue generation, strategic hiring, and brand awareness—all while fostering Cloudflare's unique culture. The position requires leadership that spans go-to-market strategy development, management of high-performing Territory Account Executives, and deep engagement with developer-driven organizations. You will oversee key account planning, executive relationship mapping, and alignment, fostering trust and product co-creation with customers. Your focus will be on balancing shorter, high-velocity sales cycles with long-term enterprise sales strategies, ensuring that Cloudflare remains a trusted partner for digital-native businesses. Key Responsibilities: Drive sales growth by developing and executing strategies tailored to digital-native companies and developer-focused organizations. Lead a sales team while fostering collaboration across supporting roles, including solution engineering, customer success, and field marketing. Expand the UKI Digital Native team by partnering with global functional leadership and recruiting resources to attract top talent. Apply and influence Cloudflare’s sales methodology, driving best practices in technical selling, pipeline management, forecasting, and account strategy. Develop and execute market strategies specific to digital-native companies with distributed teams, global infrastructures, and high scalability needs. Represent Cloudflare as a trusted partner for developers and engineering leaders, ensuring our solutions align with their unique technical and business challenges. Ensure adherence to corporate policies and regulatory requirements across the sales organization. Lead regular business cadence activities, including forecast calls, deal reviews, account strategy discussions, and company-wide sales initi