Paid Social Media Manager

WHO WE ARE: Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders. Policygenius, Zinnia brand, transforms the insurance journey for consumers by providing a one-stop platform where consumers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio, in one seamless, integrated experience. Our proprietary technology platform integrates with the leading life, disability, and home & auto insurance carriers and delivers an exceptional digital experience for both consumers and insurance carriers. WHO YOU ARE: We're looking for a creative, data-driven Social Media Manager to take full ownership of Policygenius' social media presence across organic, paid, and influencer marketing channels. This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand. This role is both strategic and hands-on. You'll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance. If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact. As part of the marketing team, you'll lead social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics. WHAT YOU’LL DO: Paid Social Media Advertising Plan, launch, manage, and optimize paid social campaigns. Monitor performance and optimize targeting, budgets, and creative. Conduct creative A/B tests and incrementality testing. Influencer Marketing Develop and execute influencer marketing campaigns. Identify, recruit, negotiate, and manage influencer relationships. Analytics & Reporting Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS. Develop reports and recommendations for leadership. Social Media Strategy & Ownership Own the company's social media strategy and execution across all major platforms. Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives. Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy. Serve as the internal subject matter expert on social media trends and best practices. Continuously evaluate new channels, content formats, and technologies. Organic Social Media Own the content calendar across major social platforms. Create engaging written, visual, and video content. Collaborate with internal stakeholders on campaigns and launches. Manage community engagement and brand conversations. Cross-Functional Collaboration Partner with external creative agencies, content, legal, and analytics teams. Ensure messaging aligns with broader marketing initiatives and regulatory requirements. WHAT YOU’LL NEED: Bachelor's degree or equivalent experience. Minimum of 5 years of professional social media marketing experience. Experience managing paid social medica advertising campaigns and influencer marketing. Strong copywriting, analytical, organizational, and project management skills. BONUS POINTS: Insurance, financial services, or other regulated industry experience preferred. Previous experience scaling an influencer marketing program from the ground-up. Experience with legal/compliance creative and copy review. WHAT’S IN IT FOR YOU? Zinnia offers excellent career progression and competitive compensation with the goal of retaining and growing talented team members. The salary range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid in certain Company locations. The salary range for this position is $85,000 - $100,000. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive salaries that align with