Marketing Strategy and Operations Lead

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: San Francisco, CA, Austin, TX or NYC About the role What you'll do As the Marketing Strategy and Operations Lead, you will be the strategic right hand to the Chief Marketing Officer and a senior operator for the entire marketing organization. You will design and own the operating system that allows a global marketing function to move with speed, alignment, and accountability — setting the strategic agenda, running the planning and decision-making cadence, and acting as a trusted partner to the CMO and Marketing leadership. This is a highly strategic role for someone who can own ambiguous, high-impact problems end to end: framing the strategy, building the plan, aligning stakeholders, and driving execution to closure. In addition, you will own the annual and quarterly planning process, OKR discipline, and the weekly business reviews that run the organization. Partnering closely with Finance, you will own budget and headcount planning for marketing — building integrated resource plans and developing clear investment and tradeoff recommendations for leadership. Working with Revenue Operations, Sales, Product, and Strategy, you will drive continuous GTM and system alignment. And as marketing navigates significant operating change — including the transition to AI-enabled ways of working — you will lead the organization through that change, helping teams evolve how work gets done while protecting what makes the brand and the function exceptional. Responsibilities Serve as a core member of the Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems.. Translate the CMO's vision into a clear, coherent strategy for the marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets. Design and run the operating system for the marketing organization ensuring decisions happen on schedule and alignment is built in, not chased. Own the annual and quarterly planning process and OKR discipline, translating the Marketing team’s strategic intent into clear priorities, milestones, and measurable outcomes across teams. Own marketing budget and headcount planning in partnership with Finance/FP&A — building integrated resource plans and developing clear investment and tradeoff recommendations for leadership. Champion new ways of working across marketing by harnessing AI to reinvent how a world-class marketing organization operates and unlocking new levels of creativity, leverage, and speed.Drive strategic initiatives end to end — defining the plan, standing up the operating model, and program-managing execution from 0 to 1 on the organization's highest-priority bets. Build and maintain strong cross-functional relationships across Marketing, Sales, Revenu