Marketing Specialist

INNERGY is transforming the woodworking industry with purpose built, cloud based ERP software designed exclusively for custom manufacturers. Our platform helps businesses operate smarter, faster, and more efficiently while seamlessly connecting design, production, and delivery for teams creating architectural millwork, cabinetry, and casework. What truly sets INNERGY apart is our people. Founded in 2016, we are a globally distributed team of 200 plus professionals united by deep software expertise and a shared passion for solving meaningful, real world problems. We value collaboration, creativity, and ownership, and we are intentional about building not only powerful products, but also a culture where people feel supported, heard, and inspired to do their best work. With strong momentum and the recent acquisition of Microvellum, a trusted leader in design to manufacturing solutions for the woodworking industry, INNERGY is entering an exciting new phase of growth. This combination expands our capabilities, deepens our industry impact, and accelerates our vision of delivering a truly connected, end to end platform for custom manufacturers. As we scale thoughtfully and bring together top talent and new perspectives, this is a unique opportunity to join a company where your work will have visible impact, your ideas will help shape decisions, and your contributions will play a meaningful role in defining the future of a fast evolving product, team, and industry. Job Description We're looking for a versatile, hands-on Marketing Specialist who thrives as a generalist and can move fluidly between product marketing content, web production, and performance channels. You'll be the kind of marketer who can write a compelling product page in the morning, build and publish it in WordPress over lunch, and optimize a paid search and social campaign by the afternoon. You're equally comfortable thinking about messaging and positioning as you are reading a CPL report. This is a high-impact role for someone who wants ownership across the funnel and the chance to directly influence pipeline at a fast-growing vertical SaaS company. If you like wearing multiple hats, learning a niche industry deeply, and seeing your work drive measurable results, you'll fit right in. Duties & Responsibilities include: Product & content marketing Translate product features and capabilities into clear, benefit-driven messaging that resonates with millwork and cabinetry business owners. Write and produce marketing content across formats — landing pages, web copy, emails, case studies, one-pagers, ad copy, and campaign assets. Partner with product and sales to keep positioning sharp and messaging consistent across the buyer journey. Web production (WordPress) Build, edit, and publish web pages in WordPress — from landing pages to product and resource pages — with an eye for layout, conversion, and on-page experience. Maintain and improve the website over time: updating content, fixing issues, A/B testing, and ensuring pages stay fast, on-brand, and conversion-ready. Paid social & paid search Plan, launch, manage, and optimize paid campaigns across search (Google Ads) and social (LinkedIn, Meta, and others as relevant). Own day-to-day campaign management: audiences, creative, budgets, bidding, and ongoing testing to improve cost-per-lead and ROAS. Report on performance and translate results into clear next steps. Demand generation Support full-funnel demand gen programs that drive leads and pipeline — across email, webinars, events, content syndication, and nurture. Help build and execute integrated campaigns from concept through measurement. Track and report on funnel metrics, contributing to a continuous test-and-learn culture. Knowledge and Preferred Qualifications: Attention to detail sets you apart. You’ll be working across multiple projects at once, and get to be responsible for delivering them with a high standard of quality You’re organized, efficient and deadline driven Experience marketing to manufacturers, the construction/building products space, or other niche/vertical industries. Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce). Comfort with analytics tools (GA4, Google Search Console, Looker Studio) and ad platforms' native reporting. Basic design or creative production skills (Canva, Figma, Adobe Creative Suite). Experience with webinars, events, or field marketing. Qualifications Ability t