Head of Brand Marketing

📍 London (Hybrid – 2 days in office, 3 days remote/wfh or office if you prefer!) Two in five people in the UK rent their homes. At Goodlord, our mission is to be the gold standard platform for renting - simplifying complexity across agents, landlords and tenants. We’re looking for a hands-on Head of Brand Marketing to own how Goodlord shows up in the world - from our brand and content to PR, corporate affairs, thought leadership and the conversations shaping the future of renting. You’ll be a brilliant brand and communications operator who can set direction while staying close to the work. Someone who enjoys shaping stories, building a distinctive brand, working with the media, developing great content and making sure everything we put into the world feels unmistakably Goodlord. Reporting directly to our Marketing Director, you’ll lead a talented team of four across content, SEO and design, manage our external PR agency, and work closely with colleagues across Demand Generation, Product Marketing, Sales and the wider business. You’ll help make Goodlord a distinctive and trusted voice in the rental industry, turning complex topics - from regulation and policy to AI and technology - into stories people actually want to read, hear and talk about. And you’ll make sure our brand doesn’t just look and sound great, but supports our wider commercial goals too. If you like autonomy, pace and variety - and you’re comfortable being the person who both shapes what great looks like and helps make it happen - this could be a great fit! WHAT YOU’LL BE DOING The pace we move at means no two days are the same, but core responsibilities include: Brand & storytelling Own and evolve Goodlord’s brand strategy, positioning, identity and voice Make sure our brand shows up consistently and distinctively across everything we do Turn complex topics into clear, engaging stories that resonate with our customers and the wider market Set the bar for great storytelling, creative quality and commercial impact PR, media & corporate affairs Own our PR and media activity across property, technology and business press Build strong relationships with journalists and identify opportunities for Goodlord to lead and shape relevant conversations Brief and manage our external PR agency, ensuring clear priorities and strong output Lead our approach to corporate affairs, including regulatory and policy-related communications Bring calm, credible judgement to reactive issues and sensitive moments, protecting Goodlord’s reputation while staying true to our voice and values Content, SEO & thought leadership Set the direction for our content across blogs, opinion pieces, insight-led content, case studies, social and video Lead and develop our content and SEO team, making sure we’re creating useful, engaging work that supports wider marketing and business priorities Shape our thought-leadership agenda around the topics that matter most to Goodlord and our customers - from regulation and compliance to AI, technology and the future of renting Partner with senior leaders on commentary, bylines and external positioning, including ghostwriting and editing where needed Help build the external profiles of our leadership team through media opportunities, speaking engagements, opinion pieces and awards Creative & design Lead our in-house design team, responsible for customer-facing collateral, tools, campaigns and video Make sure everything we put into the world feels on-brand, well-crafted and commercially sharp Work with the team to turn ideas into brilliant creative execution Team & commercial impact Lead, support and develop a team of four across content, SEO and design Work closely with Demand Generation, Product Marketing and Sales to make sure brand, PR and content support wider commercial goals Use data and insight to understand what’s working and where we can have greater impact Build strong relationships across Goodlord, bringing together different teams, ideas and priorities to tell better stories ABOUT YOU You’ll be well suited to this role if you: Have strong commercial experience across brand, PR/communications and content - in Agency and/or B2B tech, SaaS, fintech, proptech. Have owned a brand, shaping its positioning, messaging, identity and how it shows up in market Have experience directly leading and developing individual contributors across content, creative, design or communications Are a strong storyteller with sound strategic judgement, able to zoom