Event Manager

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you. So, what’s the role all about? As an Event Marketing Manager , you will own the event programs for NiCE’s Public Safety & Justice business across two product lines: Evidencentral, supporting Justice, Defender and Investigator solutions, and NiCE Inform AI, supporting the 911 market. You will manage the full lifecycle of the event program — from building the annual calendar and managing event logistics through on-site execution, lead capture, post-event handoff and follow-up. Supporting two distinct sales teams and go-to-market motions, you will ensure each event is strategically planned, effectively executed and positioned to generate measurable pipeline. Events are a critical demand-generation channel within the Public Safety & Justice market, where relationships are often built in person and through professional associations. Your role will be to make sure we maximize that opportunity before, during and after every event. How will you make an impact? Own the annual event calendar across both Public Safety & Justice product lines, evaluating national, state and regional opportunities and recommending which events to renew, consolidate, expand or discontinue. Balance the event portfolio across key audiences, including prosecutors, defenders, law enforcement agencies and 911 organizations. Develop distinct event strategies for each product line and sales team, recognizing the different go-to-market motions across Evidencentral and NiCE Inform AI. Contribute to event budget planning by providing show-level performance data and recommendations that help determine investment across both product lines. Track event spend throughout the year, negotiate with vendors, monitor variances and reconcile actual costs against planned investment. Partner with Procurement to manage vendor onboarding, requisitions, purchase orders, invoices, approvals and payments while ensuring critical sponsorship and event deadlines are met. Manage end-to-end event logistics, including sponsorships, contracts, booth space and design, shipping, collateral, demo hardware, staffing, room blocks, speaking opportunities, award submissions and association deliverables. Develop a detailed run of show and staffing plan for each event in partnership with the appropriate sales team. Own on-site execution for priority events, including booth operations, staffing schedules, demo stations, pre-booked meetings and lead-capture processes. Plan and execute customer and partner engagements including dinners, receptions, hospitality events and small-group gatherings. Coordinate guest lists, venues, menus, timing, internal attendance and post-event follow-up while ensuring compliance with applicable gift and hospitality policies. Establish the lead-capture strategy before each event, including required fields, qualification criteria, campaign setup and naming conventions. Collect, clean, de-duplicate and enrich event leads before handing them to the Marketing Analyst for upload into Salesforce against the appropriate campaign. Maintain strong attribution hygiene by ensuring event leads reach Salesforce with accurate campaign and source information. Partner with each sales team before events to establish the post-event follow-up strategy, including segmentation, messaging and lead-selection criteria. Adapt and personalize post-event Outreach sequences based on the event, audience, product line and conversations generated at the show. Provide SDR teams with clean, enriched lead lists and recommendations regarding lead priority, agency information and relevant event context. Launch Outreach sequences according to the agreed post-event schedule and help ensure timely follow-up. Build and maintain relationships with professional associations across the Public Safety & Justice market and identify opportunities to increase NiCE’s presence and engagement. Partner with the broader marketing organization to ensure each event has a clear next step for attendees, including webinars, landing pages and relevant content. Use AI tools including Claude and Microsoft Copilot to support follow-up content, lead cleanup and de-duplication, event analysis, post-event summaries and recurring reporting.