Brand Voice Lead - Systems

Fin , now part of Salesforce, is on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system. Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI. Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce. What’s the opportunity? Every interaction with Fin, whether written by a person or generated with AI, should feel clear, distinctive, and true to our brand. As Brand Voice Lead, Systems , you’ll help make that happen. This is not a traditional copywriting role, and it’s different from a standard content strategy position. You’ll shape how Fin shows up in words across key brand and marketing touchpoints, while helping build the tools, guidance, and workflows that make strong writing easier to produce consistently. You’ll work across Brand, Product Marketing, Product, Design, and other cross-functional teams to turn complex ideas into clear, compelling communication. That means contributing to messaging frameworks, supporting major launches and campaigns, and writing across formats like websites, films, podcasts, presentations, and executive narratives. You’ll also evolve and shape the systems behind the work, including voice and tone guidance, editorial standards, channel-specific frameworks, prompt libraries, AI Skills, and reusable messaging assets. We’re looking for someone who is excited by both sides of the role: writing excellent copy and helping teams use AI thoughtfully to create better, more consistent communication at scale. What will I be doing? Evolve Fin’s verbal identity, including voice and tone guidance, messaging principles, and editorial standards across key brand and customer touchpoints. Develop messaging frameworks that help explain complex products, technologies, and ideas with clarity and conviction. Write and refine high-quality copy across a wide range of formats, including product launches, campaigns, websites, video, podcasts, keynote presentations, and strategic initiatives. Partner closely with Brand, Product Marketing, Product, and Design to ensure work is aligned, clear, and consistent across channels. Build and maintain practical writing systems that support scale, including channel guidance, prompt libraries, reusable messaging assets, and AI-enabled workflows . Identify friction in writing workflows and recommend smarter ways of working that improve quality, consistency, and speed. Use AI tools to strengthen writing processes, support content development, and help cross-functional partners create with more confidence and less guesswork. Provide thoughtful editing, feedback, and guidance that helps raise the quality of writing across projects and teams. Contribute to the ongoing evolution of Fin’s verbal identity as our products, customers, and category continue to grow. What skills do I need? 8+ years of experience in brand writing, messaging, editorial, verbal identity, content strategy, or related creative disciplines, ideally in-house. An exceptional portfolio that demonstrates strong writing craft, strategic thinking, and the ability to develop systems that improve quality and consistency. Experience creating voice and tone guidance, messaging frameworks, editorial standards, and writing support tools used across teams and channels. Outstanding writing and editing skills, with the ability to move between strategic thinking and hands-on execution. Strong editorial judgment and taste, with the ability to simplify complex ideas into clear, compelling narratives. Fluency with AI tools such as ChatGPT, Claude, Claude Code, and other emerging c